Luxurious, Lush, Loved
Transparency is what makes asa stand out in the beauty industry. When we speak of transparency, we strive to be clear about the ingredients that make our formulations and how you feel about them as...
Conscious Shimmers: asa and Eco-Certified MICA
When we speak of ethics and sustainability in the beauty industry, there can often be a willful ignorance about the ethicality of our associations. In a survey that included 5 best-selling cosmetic categories, something shocking...
Fresh, Dewy, Glowing: asa’s Monsoon Hacks
With the humid world that monsoons will soon bring along, the rains can seem like a wet blanket on your favourite makeup products, literally. The weather can often make your products smudge or fade away...
A Bare Necessity: Upcycling
Environment Day may be an onslaught of information and shocking facts about climate change following you everywhere on the internet but for us, at asa, it is the perfect opportunity to show you how easy...
asa’s Lipsticks: Created, Curated, Crafted for you
India, asa’s homeland is a beautiful amalgamation of customs, colours, cultures, and celebrations. This celebration is what drives the formulations at asa, as we research and curate shades that are designed for the global Indian....
Naz X asa: Paving the way to an empowered tomorrow
Catalysts of change, empowerment and a revolution are a few of the common titles that asa and The Naz Foundation stand behind. Our endeavour to seek opportunities that allow us to give back has brought...
