Unleash the beauty of Nature on your lips. Prepare to be dazzled by the brilliant colours of "Charming Chestnut", "Classic Cocoa", "Plush Peony", "Crushed Cherry", and "Bold Berry". These five new colours of our hydra-matte and crème lipsticks celebrate natural beauty as well as sustainable and conscious beauty choices.

asa continues to pave the way for conscious beauty with a profound devotion to both beauty and the environment with our commitment to sustainability going hand in hand with the creation of luxurious products. Each shade has been lovingly made to suit and complement a diverse range of Indian skin tones. These lipsticks aim to complement every individual's innate beauty, from enchanting hues reminiscent of blooming flowers to deep, earthy warm tones.

Designed for your vanity or on-the-go needs, the new shades are now available in both full-sized lipsticks and charming miniatures. These little lipsticks are ideal for putting into a purse or pocket and experimenting with different shades that go from day to night effortlessly.

All our lipsticks are vegan and made with natural ingredients such as Argan Oil, Vitamins A&E, and Shea Butter, which nourish and moisturise your lips, leaving them soft and revitalized – they’re so good that seem almost edible (but are not!). asa’s products are gentle on both your lips and the environment, devoid of toxic chemicals and animal-derived substances.

Find a shade that complements your inherent beauty and allows you to express yourself as sophisticated, confident, and naturally you.

So, which shade will you be trying first?