Welcome aboard the journey of purposeful luxury with asa
A catalyst in empowering one to choose a more conscious way of life –“clean awakening”. asa gives women a choice to embrace authentic products that accentuate their natural beauty, while also preserving the environment.
A beauty brand created for a clean awakening!
asa is natural, cruelty free, vegan and sustainable...inside out.
Community & Conscious Living
Bringing together a community of individuals who believe in self-expression of
beauty that resonate with their personal values of purposeful luxury,
conscious living and above all being Indian.
Proudly Indian
Celebrating the spirit of diversity, entrepreneurship, innovation & self-sufficiency, asa products and packaging are created in India for the very first time delivering experiences with Indian sensibilities..
asa
With the ‘hope’ of a ‘beautiful’ ‘morning’, she spreads her ‘wings’ to invoke the ‘desire’ of a ‘healing’ ‘culture’.
asa’ - 7 different meanings in 7 different languages, but when weaved together into English translates as: With the ‘hope’ of a ‘beautiful’ ‘morning’, she spreads her ‘wings’ to invoke the ‘desire’ of a ‘healing’ ‘culture.’ This captures the true essence of the brand. The ivory colour packaging has purposefully been chosen, symbolising the movement and choice towards evoking a clean awakening in asa consumers. White signifies purity, light and illumination.
Essentially, it is a lifestyle that begets goodness, with a brand that accentuates it.
What we stand for
Let’s create a purposeful world where we embrace consciousness consciously, as a collective.
