Look and feel Naturally, You!
Multi-purpose makeup which doubles up as a foundation & concealer
asa Daily Essentials
Ace your every day look with fuss-free makeup.
asa Trend Talk
Get the monochrome look with natural makeup
Ready for Refill
Smart refillable & reusable systems to build a world focused on mindful consumption & sustainable choices
Sayantika N
"I purchased the Lip & Cheek Tint in Misty Lilac. This is a beautiful pink shade that will suit all skin tones and blends easily. A little goes a long way, so apply sparingly."
Vasundhara Adil
“Ripe Raspberry.
beautiful terracotta shade that shows up nicely, it’s pigmented, looks beautiful on warm-toned skin and blends easily.”
Tejaswi Kasarla
"I loved all the products I bought from your website! Blush, mascara, lipsticks. I resonate a lot with your clean beauty goals."
Vaishali Jindal
"The colour is really pigmented. I liked the idea of using a refill instead of buying a full package."
Social Proof
Traverse the landscape of conscious living.
Join our ‘clean awakening’ movement & redefine purposeful living.
Join our ‘clean awakening’ movement & redefine purposeful living.
What we stand for
Let’s create a purposeful world where we embrace consciousness consciously, as a collective.
