Ingredients – asa beauty

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Knowledge is powerful.
Know what goes in and what stays out of our products.

At asa, we are not just mindful of what goes in our products, but are also conscious of what to keep out. You can be assured that there are no compromises while formulating, using only ingredients which are actually good for you.

Keeping transparency as an integral part our brand, we believe you deserve the access to know the thinking behind what stays in and what stays out. So, go ahead and make better choices for yourself and the planet.

92% NATURAL

At asa we are constantly in a pursuit of living simpler, more natural lives. We want to give you products that use pure and earth-friendly ingredients, creating a range that is not only great for your skin but good for the earth too.

CLEAN FORMULATIONS

We are passionate about delivering performance like no other and hence for us quality and safety is our top most priority. We only use ingredients which are safe, yet effective and are actually good for you.

CONSCIOUSLY ELIMINATED

asa has an exceptionally stringent ‘No list’, barring any ingredients which may be potentially harmful. Why should you compromise your health for beauty when there’s no need.

our products are free from - Animal cruelty, Paraben, Sulphates, Petrochemicals, Mineral oil, TEA, Palm, Carmine, Formaldehyde, Pre-mix bases, Urea, Ammonia, EDTA, Toluene, DEA, MEA, Triclosan




INGREDIENTS

A

ALOE VERA

ARGAN OIL

APRICOT KERNEL OIL

ALUMINUM

AMMONIA

AMINOMETHYL PROPANOL

B

BAKUCHIOL

BORON NITRIDE

BHA (BUTYLATED HYDROXYANISOLE)

BHT (BUTYLATED HYDROXYTOLUENE)

BENZALKONIUM CHLORIDE

C

CARNAUBA WAX

COFFEE OIL

CALENDULA

CAPRYLIC CAPRIC TRIGLYCERIDE

COCONUT OIL

CANDELILLA WAX

CARBON BLACK

CASTOR OIL

COCOA BUTTER

CORN STARCH

COAL TAR DYES

CARMINE

D

DISTEARDIMONIUM HECTORITE

DIBUTYL PHTHALATE (DBP)

E

EVENING PRIMROSE OIL

ETHANOLAMINES

EDTA

F

FORMALDEHYDE

G

GLYCERINE

GLYCERYL STEARATE

GRAPE SEED OIL

GREEN TEA

H

HYALURONIC ACID

HYDROQUINONE

I

IRON OXIDES

J

JASMINE

K

KAOLIN

KOKUM

L

LECITHIN

LAKE PIGMENTS

LICORICE

LOTUS

M

MICA

MAGNESIUM STEARATE

MAGNESIUM ALUMINIUM SILICATE

MORINGA

MERCURY

MINERAL OIL

METHYL CELLOSOLVE OR 2-METHOXYETHANOL

O

OLIVE OIL

ORANGE PEEL

OATMEAL

P

POTASSIUM SORBATE

POLYSORBATE 60

PANTHENOL

PONGAMIA PINNATA SEED EXTRACT

PARABENS

POLYETHYLENE GLYCOL (PEG COMPOUNDS)

PETROCHEMICALS

PHENOXYETHANOL

POLYSORBATES

PHTHALATES

PALM OIL

R

RICE POWDER

ROSEMARY

ROSEHIP OIL

ROSE

RESORCINOL

S

SQUALENE

SILICA

SWEET ALMOND OIL

SUNFLOWER SEED

SHEA BUTTER

SULFATES

SYNTHETIC FRAGRANCE

T

TITANIUM DIOXIDE

TEA TREE OIL

TOLUENE

TRICLOSAN

U

UREA

V

VITAMIN E

W

WHEAT GERM

WALNUT

WHITE TEA

WATER

Y

YLANG YLANG

Z

ZINC OXIDE

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