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Why Does Castor Oil Work So Well? In the realm of beauty, castor oil has long been a mainstay, particularly when it comes to stimulating hair growth. Rich in ricinoleic acid, a fatty acid with...

Summer is all about adopting a carefree, radiant, and youthful appearance that perfectly embodies the warmth and energy of the season.  Rosy Cheeks: There's nothing more summery than a natural, healthy blush on your cheeks....

  Looking for a quick pick-me-up that adds a splash of colour to your day? Say hello to asa Beauty India's sensations, Crushed Cherry and Fiery Fig lipsticks. These bright tones are intended to transform...

Time to celebrate sustainable beauty with asa, India's first luxury clean beauty brand. asa is committed to transforming the beauty industry by delivering products that are not only luxurious, but also ecologically friendly. At asa,...

Now that summer has arrived, it's time to refresh your beauty regimen for radiant, fresh and glowing skin. Here are 5 Summer beauty hacks that our team swears by! Hack 1: Ice, Ice, Baby: Use...

Achieving the "Clean Girl" aesthetic this summer is all about having a fresh, natural and dewy look with clean, minimal makeup. You can effortlessly create this look and stay on trend with asa’s natural makeup...