News

Environment Day may be an onslaught of information and shocking facts about climate change following you everywhere on the internet but for us, at asa, it is the perfect opportunity to show you how easy...

In a land of diversity, asa’s range of 18 hues under the Hydra Matte and Creme collection is curated to complement every unique undertone. Formulated and researched especially for the global Indian skin, asa strives...

India, asa’s homeland is a beautiful amalgamation of customs, colours, cultures, and celebrations. This celebration is what drives the formulations at asa, as we research and curate shades that are designed for the global Indian....

Catalysts of change, empowerment and a revolution are a few of the common titles that asa and The Naz Foundation stand behind. Our endeavour to seek opportunities that allow us to give back has brought...

There is beauty within nature, harmony surrounding it, and consciousness encased in it. At asa, we believe in reflecting nature and it’s values in every product. As a clean beauty brand, we strive to be...

Conscious choices within beauty, kindness within living and a revolution within the industry is what asa strives for. We believe that it is not just possible, but our responsibility to create products that are good...