There is beauty within nature, harmony surrounding it, and consciousness encased in it. At asa, we believe in reflecting nature and it’s values in every product. As a clean beauty brand, we strive to be mindful of not just what goes into our products, but what stays out as well. With our strict ‘No’ List, we keep out harsh and artificial chemicals that damage skin and the Earth as well. Through such stringent checks, we aim to walk down a more natural, organic and simpler path. 

As strong believers of transparency, we believe it’s paramount to know what goes inside your products. Meet the ingredients that have our attention this month:

1. Green Tea:

After its discovery, several thousand years ago, tea has been a staple in many countries, cultures, and lives. Green Tea is no different. The ingredient is especially good for the skin due to its anti-aging and anti-acne properties. It’s moisturizing effect helps with keeping the skin supple and repairs sun-caused damage. 

It’s why our Finishing Powder contains Green Tea Leaf extract to protect you and your skin from environmental damage and dehydration. Finishing Powder is formulated with 99% natural ingredients.

2. Grapeseed Oil: 

At asa, our Concealers contain Grapeseed Oil so your skin can enjoy what nature offers. Easy Blend Concealers are formulated with 96% natural ingredients. 

3. Jasmine Flower Powder: 

An ancient flower, Jasmine, has remained a part of the Indian tradition with its presence through its admirers rooted in mythology, royals, saints, botanists and commoners alike. Besides the divine fragrance, Jasmine is traditionally used to hydrate the skin. With its antibacterial properties, Jasmine heals scars, acne, eruptions and restores the skin’s elasticity by reducing stretch marks. 

Our Powder Foundation contains Jasmine Flower Powder so your skin is hydrated, always. Powder Foundations are formulated with 92% natural ingredients. 

4. Avocado Oil: 

Healer of chapped, aging, and inflamed skin, Avocado oil soothes and adds moisture to the skin. WIth positive antimicrobial effects, it also boosts collagen which is responsible for providing structure to your skin.

You can find the extraction of these benefits in Lip & Cheek Tint and Luminising Powder which will give you a glowing, blushing experience. asa’s Lip & Cheek Tint, which is formulated with 96% natural ingredients and Luminising Powder which is formulated with 94% natural ingredients. 

5. Rose Flower Powder:  

A symbol of love, Rose embraces your skin and shows love to you as well. The symbolic flower can help you tone and moisturize the skin. Filled with Vitamin C, rose helps your skin protect itself from the sun’s UV rays. From reducing dark circles to fighting acne, there’s a reason Rose was revered and beloved by the ancient Greeks and Romans. 

Experience this gentle love with asa’s Powder Foundation that is 92% naturally formulated. 

6. Oatmeal:

An antioxidant, the breakfast favourite nourishes the skin by exfoliating and moisturizing the skin. Dead skin cells and dry skin can often cause acne, and redness. Oatmeal soothes the skin and leaves it elegant, and beautiful. 

These ingredients are from the Earth, as is our existence. It is only natural to want to use ingredients from the Earth on your skin. It is why asa’s products are formulated keeping you, your skin and the planet in mind. When we say our products hold more than 92% Natural Ingredients, we mean it. From our Lipsticks that are 94% natural to our Finishing Powders which are 99% Natural, asa keeps its promise — to you, and the planet we call home.