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We at asa, India’s first luxury clean beauty brand with products that are more than 92%  natural, vegan, refillable and sustainable had the privilege to collaborate as a beauty partner with renowned Couture designer, Rahul...

Runny makeup, sweaty sheens and faded pigments are signs that it’s time for your makeup to adapt to the rains. The best way to keep your makeup looking flawless is using a Finishing Powder. Infused...

With more than 92% natural products in asa’s range of products, the promise of conscious, guilt-free beauty will always remain intact. While you feel good, using asa’s formulations, our amalgamations are mixed to make you...

At asa, we believe that it is one’s lifestyle that begets goodness. And as a brand, we wouldn’t want to advocate changes only on World Environment Day, as caring for earth is more than just...

When we speak of ethics and sustainability in the beauty industry, there can often be a willful ignorance about the ethicality of our associations. In a survey that included 5 best-selling cosmetic categories, something shocking...

With the humid world that monsoons will soon bring along, the rains can seem like a wet blanket on your favourite makeup products, literally. The weather can often make your products smudge or fade away...