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A shade of freedom brings you a clean awakening in a 92% natural-ethically sourced product. This Independence Day, we celebrate the freedom to choose conscious, sustainable and clean. At asa, we have taken great care...

If you are someone who has struggled to find truly ethical and natural beauty products, you’re in the right place. We understand your concern and try to address it with our shades of asa. As...

Transparency is what makes asa stand out in the beauty industry. When we speak of transparency, we strive to be clear about the ingredients that make our formulations and how you feel about them as...

For asa, conscious consumerism doesn’t simply mean carefully formulating products that are made from ethically-sourced materials. At the heart of asa’s philosophy for consumerism, is the belief that less is more. A clean awakening at...

When we speak of ethics and sustainability in the beauty industry, there can often be a willful ignorance about the ethicality of our associations. In a survey that included 5 best-selling cosmetic categories, something shocking...

Conscious choices within beauty, kindness within living and a revolution within the industry is what asa strives for. We believe that it is not just possible, but our responsibility to create products that are good...