If you are someone who has struggled to find truly ethical and natural beauty products, you’re in the right place. We understand your concern and try to address it with our shades of asa.

As you embark on your journey to discover inner beauty, a concept of ours will appeal to you. 

Clean Awakening: Freedom from toxins

As we translate sustainable skincare for you, let us welcome you into the world of clean beauty. This is a revolution that’s taking place all over the globe and as a conscious consumer, you are going to love being a part of it! 

Keeping in mind that the global Indian woman is elevating her needs from the beauty industry, asa was created on the ethos of a ‘clean awakening’ for her. Living, experiencing and consuming for a purpose is how we look at the world of beauty.

Awaken your skin to consciousness with a sustainable, luxury beauty product - our shades of freedom are just the nourishment your face needs.

Shades of freedom by asa

The asa woman chooses sustainability, while embracing her natural beauty. To complement this experience, we create to not just meet expectations, but celebrate women of every culture, colour and background.

Based on the foundation of holistic wellness and luxury beauty, the experience of asa’s new shades allows you to do good, feel good and look good. Break free from the toxic chemicals that envelope the beauty industry and embrace a new shade of independence.

Natural foundation: The shade of independence

Vitamin A, C, D and E, this product not only gives your skin great coverage but also absorbs the excess oil yet keeps your skin beautifully hydrated.

Toasted Quinoa

Key ingredient: quinoa is a miracle grain, rich in proteins, polyphenols and amino acids that could help prevent skin aging.


Nourishing Oats

Key ingredient: Oatmeal is the superfood your skin needs. It acts as a natural cleanser and exfoliates the skin.

Surreal Seashell

Key ingredient: Sea shell powder is the nourishing solution for wrinkles, fine lines and face tones giving you luminous skin!

Breezy Barley

Key ingredient: Barley is the little hero that cleanses, hydrates and heals the skin. Keep the acne at bay as your skin rejuvenates.

Roasted Chestnut

Key ingredient: horse chestnuts are made of anti-inflammatory compounds and antioxidants to aid your skin.

Experience our enriching new shades, exclusively created for you, the global Indian woman

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