For asa, conscious consumerism doesn’t simply mean carefully formulating products that are made from ethically-sourced materials. At the heart of asa’s philosophy for consumerism, is the belief that less is more. A clean awakening at asa allows for you to get the most out of your products by experimenting and making these formulations multi-purposeful

Use asa’s hacks to get the most out of your products:

Multipurpose Lip & Cheek Tint:

A best-seller under asa’s Multipurpose vertical, the Lip & Cheek Tint is all you need in your clutch for the perfect touch-up. The clean, vegan and more than 96% natural formulation can be used on your eyelids, as lipstick or as a cheek tint. A beautiful amalgamation of oils, the lip and cheek tint will seamlessly blend on your skin. Its soft, buttery texture will give you the natural blush and pop of colour effortlessly.

Contour & Conceal: 

As an Indian beauty brand, asa’s formulations are made for the global Indian skin. Infused with argan oil and Vitamin E, you could choose a shade darker than your original one and use it as a contour. The Easy Blend Concealer merges seamlessly into your skin. A darker shade will sharpen your features and effortlessly sculpt your face.

Soft Eyes & Bold Lips:

Brown may soon become the new black. Brown eyeliners are contours for your eyes, the earthly shade gives you natural, thicker-looking eyelashes. However, this doesn’t mean you need to purchase an eyeliner that’s brown. Using asa’s HydraMatte Captivating Clay or Creme Candid Coffee shade, and a simple eyeliner brush, you can nail the soft, yet bold and sharp look beautifully. 

Luminizing Eyes:

In the mesmerizing shade of Soothing Jasmine, asa’s Luminizing Powder can help you not just mattify your eye make-up, but also become the eye make-up. When used on oily eyelids, the luminizing powder will help you mattify your lids, so the makeup stays on for longer. On the other hand, if you want to nail the soft wintery look, you can use the powder as an eye shadow!

Volumize your eyebrows: 

Everyday Mascara by asa is packed with nourishing argan and castor oil, strengthening and nourishing your lashes as you use them. For fuller eyebrows, all you need to do is use the mascara on your eyebrows as well. The formulation will help you set and volumize your eyebrows. 

Minimalism is the core of sustainability. A conscious approach to how you use your products can help you get the most out of your products and save the earth. Using multipurpose products is a great way to experiment with new looks while being conscious of your consumerism. 


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