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Transparency is what makes asa stand out in the beauty industry. When we speak of transparency, we strive to be clear about the ingredients that make our formulations and how you feel about them as...

For asa, conscious consumerism doesn’t simply mean carefully formulating products that are made from ethically-sourced materials. At the heart of asa’s philosophy for consumerism, is the belief that less is more. A clean awakening at...

There is beauty within nature, harmony surrounding it, and consciousness encased in it. At asa, we believe in reflecting nature and it’s values in every product. As a clean beauty brand, we strive to be...

We sure know that the world could use a lot more women in positions of power, women’s voices to be heard, acknowledged and taken with as much sincerity as our counterparts. Women are the past,...

Have you ever noticed how your mood changes when you listen to a particular song? Or the way we play sad songs that intensify our melodramatic mood and happy songs to keep our joy going?...

The terms natural and organic are thrown around in the world of beauty without really understanding what it means. These days, most of us are in a pursuit to find organic and natural beauty products...