News

India, asa’s homeland is a beautiful amalgamation of customs, colours, cultures, and celebrations. This celebration is what drives the formulations at asa, as we research and curate shades that are designed for the global Indian....

Catalysts of change, empowerment and a revolution are a few of the common titles that asa and The Naz Foundation stand behind. Our endeavour to seek opportunities that allow us to give back has brought...

Before the doors of conservation lie the ailing pillars of art, heritage and history that slowly decay as the world moves on to faster devices of convenience and entertainment. Today, there lies a responsibility to...

April brings with it the sway of the heat and the sun shining bright. The flowers are budding, the birds are chirping, and there’s a sweetness in the air. But with the turn of the...

“You’re vegan? Oh, it must be such a difficult and expensive lifestyle!” is the standard response all vegans receive. A rather redundant one these days, if you ask us. Veganism is a lifestyle that is...

A 2019 article by Vogue predicted that sustainability and wellness would be the future of makeup, and we are now witnessing that changed reality. Every day, more brands hop onto the wellness bandwagon to cater...