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In recent years, there has been a rising trend towards embracing natural ingredients in numerous facets of our life, including the beauty products we use. asa, a brand dedicated to sustainability and well-being, has taken this...

Meet our minis and take them everywhere: a beautiful blend of convenience, sustainability, and easy elegance. Imagine having your very personal glam squad in your pocket, ready to alter your day-to-night appearance in seconds.   Our...

On average, over 9 million tons of plastic waste is produced every year. This sheer amount of waste generated is not only causing water pollution but also affecting other ecosystems adversely. Marine life is threatened,...

There is a reason everybody is talking about asa’s Lip & Cheek Tint, and we are here to tell you why! If you haven’t gotten a chance to explore the natural, vegan, cruelty-free, recyclable, and...

There's nothing as gratifying as seeing a smile on your mother's face. This Mother's Day, we plan to do exactly that for you. Make her day as you give her not just a gift, but...

“All we have to do is wake up and change.” – Greta Thunberg Everyday is Earth Day if we care about the planet and the impact of our actions on it. That being said, it...