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So, summing it up - Mindful eating is slowing down, listening to our bodies, doing one thing at a time, making even small rituals, and considering all that went into our meal on a more...

Urban art with a twist of sustainability “The greatest threat to our planet is the belief that someone else will save it”, says author Robert Swan. What is environmental or sustainable art? Our surrounding buildings...

Why sustainable luxury is the future Sustainable luxury is the future. It is not an eco-friendly product seeking a premium image but instead, it is a luxury product with sustainable values. A renowned marketing professor...

Makeup has the power to boost your self-esteem and improve your overall mental health How does makeup boost your confidence? More often than not, when you’re getting ready for the day, you look in the...

Home-cooked Vegan Meals As we celebrate how far the movement of a vegan lifestyle has come, we reflect on our successes, and highlight how accessible and beneficial a vegan lifestyle is. At asa, we believe...

Take your pick from 5 clean looks that make you look effortlessly elegant this festive season The inspiration: Today’s discerning woman Elegance is a quality we admire in a woman who impresses with how sophisticated,...