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Achieving the "Clean Girl" aesthetic this summer is all about having a fresh, natural and dewy look with clean, minimal makeup. You can effortlessly create this look and stay on trend with asa’s natural makeup...

Raksha Bandhan, a celebration of the everlasting connection between siblings, is almost approaching. It's that time of year when we show our affection and appreciation to our brothers and sisters. What better way to commemorate this...

  Celebrate Independence Day with natural, clean beauty   As India proceeds to mark its 76th year of independence this year, a new source of pride arises: asa, a brand that shines bright as a...

Unleash the beauty of Nature on your lips. Prepare to be dazzled by the brilliant colours of "Charming Chestnut", "Classic Cocoa", "Plush Peony", "Crushed Cherry", and "Bold Berry". These five new colours of our hydra-matte...

Hello beautiful, are you ready to live life Barbie-style? (minus the plastic, of course!) Let’s get Barbie-ready with asa. To obtain a simple yet creative Barbiecore look, follow the steps below:   Even Skin Tone: Begin...

  In a world where simplicity meets efficacy, our Face Stick has emerged as the ultimate beauty game changer. This sleek, lightweight marvel serves numerous functions, making it a vital companion for today's beauty aficionado. ...