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There is a reason everybody is talking about asa’s Lip & Cheek Tint, and we are here to tell you why! If you haven’t gotten a chance to explore the natural, vegan, cruelty-free, recyclable, and...

There's nothing as gratifying as seeing a smile on your mother's face. This Mother's Day, we plan to do exactly that for you. Make her day as you give her not just a gift, but...

Home-cooked Vegan Meals As we celebrate how far the movement of a vegan lifestyle has come, we reflect on our successes, and highlight how accessible and beneficial a vegan lifestyle is. At asa, we believe...

Mini versions for the go-getters They say good things come in small packages! You asked, we delivered! asa beauty celebrates the women who are making conscious choices today so that we can have a better...

What does it mean to ‘go Vegan’? It is definitely a challenge to make this switch to plant-based living, but it’s worth it - and also a lot of fun. Finding different ways to make...

On the lookout for luxury? Try a sustainable alternative. Consciously Luxe World As more and more of us are becoming aware of the harmful effects behind some of our favourite products, we’re on the lookout...