Time to celebrate sustainable beauty with asa, India's first luxury clean beauty brand. asa is committed to transforming the beauty industry by delivering products that are not only luxurious, but also ecologically friendly.

At asa, we believe that true beauty is found in nature. Our products consist of up to 85% natural ingredients, ensuring that your beauty regimen is as kind on your skin as it is on the environment. Our formulas are carefully developed to deliver excellent performance while prioritising skin and environmental health. 

One of the pillars of our brand is our commitment to sustainability. We have eliminated elements such as plastic from our packaging, opting for aluminium cases instead. Aluminium is not only long-lasting and elegant, but it is also infinitely recyclable, making it an excellent choice for decreasing waste and minimising environmental effect. Our dedication does not end there; we also have refillable refillable makeup, allowing you to restock your favourite items without creating further waste. Our reusable system is intended to make sustainability simple and elegant.  Every product, from our tints to our lipsticks, is packaged in elegant, reusable cases. When you run out of your favourite shade or product, just purchase a refill and place it in the existing case. Each asa product is a step towards minimising your carbon footprint and creating a cleaner, greener planet.

We welcome you to explore our selection and make an informed environmental decision. Together, we can raise beauty standards and build a brighter, more sustainable future. Celebrate with asa Beauty, where luxury meets sustainability and every decision has an impact.