What does it mean to ‘go Vegan’?
It is definitely a challenge to make this switch to plant-based living, but it’s worth it - and also a lot of fun. Finding different ways to make conscious choices to minimize your carbon footprint is an extremely rewarding experience.
Veganism is defined as a way of life that excludes all forms of animal exploitation and cruelty, as much as possible. This could be regarding food, clothing, footwear or any other purpose.
Decoding ‘Vegan’ with food, beauty and more
Going vegan can be an intimidating concept or lifestyle to understand and live. It means stepping away from pre-prepared foods, your usual cosmetics and the worrying perception that it will be more expensive than your current lifestyle.
While the initial work may feel challenging, you find your concerns washing away as you embrace doing good for the planet.
Adopting a vegan lifestyle
Some people ease into it with vegetarianism, then gradually filter out animal products as they get more confident at cooking for themselves. Many people are happy to wear clothes containing animal products, so long as they are bought second hand. Others see no problem with identifying as vegan while still finishing up beauty products they bought before making the switch. And some are super strict for 364 days of the year… but have fish and chips on their birthday.
One of the most common reasons for people giving up on veganism is that they’re hard on themselves: it’s easy to think that for your efforts to be successful, you have to have a perfect record. But in reality, there are lots of ways to be vegan.
Plant-based diet: For the vegan foodie
A plant-based or vegan diet is your ideal choice for environmental reasons: a 2019 study found that your diet is where you can make the biggest difference to the environment, and this means that any level of effort is worthwhile.
One of the most common reasons for people giving up on veganism is that they’re hard on themselves: it’s easy to think that for your efforts to be successful, you have to have a perfect record. But in reality, there are lots of ways to be vegan.
Plant-based diet: For the vegan foodie
A plant-based or vegan diet is your ideal choice for environmental reasons: a 2019 study found that your diet is where you can make the biggest difference to the environment, and this means that any level of effort is worthwhile.
Offering an array of exquisite, purposeful products that are vegan, sustainable, free from animal cruelty and inspired by the purity of nature, asa gives the Indian woman a choice to embrace authentic products that accentuate her natural beauty, all while also preserving the environment.