Founders – asa beauty

When it comes to our brand philosophy,
we like to walk the talk.

At asa, we don’t like leaving our beliefs just on the back of labels. We live it. Hence, we created a panel of like-minded thought leaders who play the role of our conscious keepers by vetting, debating and guiding us to ensure that we uphold our ethos. Meet our board of expert advisors.

Clover Wootton

International Make-Up Expert

Clover’s skill in using exclusively cruelty free make up to create natural yet extremely diverse looks has driven her to becoming an award-winning, international make up artist. Having trained and worked in London & Paris from 2013 – 2020, Clover has displayed her skill through many mediums - top publications for fashion editorials, commercials for major international brands and in over 25 feature films, to list a few. Her broad portfolio has warranted many international awards and a lot of recognition throughout India, where she currently resides. In 2016, Clover received the National Award for Best Make-Up, following which she also won an International Indian Film Award, Film Journalism Award, Indywood Academy Award and was nominated as Elle Magazine's Makeup Artist of the Year in 2018. Clover’s make up kit is 100% cruelty free and vegan, containing only products which don’t test on animals or contain any animal products. Clover is committed to supporting brands that promote better practices, don’t test on animals and are environmentally conscious.

Anjali Gopalan

Animal Welfare & Social Welfare Advisor

Anjali sincerely believes that animals need to be recognized as sentient beings, no different from humans. Driven by this passion and love for animals, Anjali established an animal sanctuary ‘All Creatures Great and Small’ (ACGS) at Silakhari, Harayana. Anjali also serves as a Board Member at the Animal Welfare Board of India (AWBI), a statutory advisory body advising the Government of India's Ministry of Fisheries, Animal Husbandry and Dairying. She ensures that the laws and civilian practices go hand in hand with the existing animal laws of the country, and seek redressal for the grievances done against animals.

Anjali has been nominated and shortlisted for the Nobel Peace Prize in 2005, marked as Forbes India’s Top Influential People of 2009, ranked Time Magazine: The 100 Most Influential People in the World in 2012, and has deservingly won many other prestigious awards for the changes she’s brought to our world. She is also the Founder and Executive Director of The Naz Foundation (India) Trust, NGO which asa supports, focused on fighting for stigmatised and vulnerable communities.

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