Behind the brand
With a desire to make luxury beauty, purposeful and accessible, asa has been founded as a clean beauty brand that is the first-of-its-kind in India, by Asha and Sukriti Jindal Khaitan. With both of them invested in the idea of a better world, this dynamic mother and daughter-in-law duo are now committed to providing the global Indian woman with the conscious choice of sustainable luxury specially crafted for her.