Makeup has the power to boost your self-esteem and improve your overall mental health

How does makeup boost your confidence?

More often than not, when you’re getting ready for the day, you look in the mirror and feel not-so-confident to tackle the day. This is because most Indians suffer from poor body image issues and low self-esteem. It is how we choose to express our inner self that dictates how we see ourselves in the mirror. Individuality is a personality trait that conquers all insecurities related to the self. 

Now imagine yourself getting ready for the day, wearing a bold cranberry lipstick shade and looking in the mirror. There’s an immediate boost of self confidence as you astonish yourself with the confident individual looking back at you!

The art of self expression with makeup

Makeup is a tool of self expression in a way like no other form of art can build your confidence. Your complexion, blemishes or scars are insecurities blurred with a touch of natural beauty when you embrace them as a part of your appearance. Accepting imperfections and elevating them instead of choosing ‘flawless’ is how we feel you are beautifully YOU.

The LGBTQ+ community has helped beauty standards become more about self expression than anything else. It is beautiful to witness every skin tone, every gender expressed through the power of beauty products. Beauty is very personal and can mean different things to each individual. It is the art of embracing one’s self through their appearance enhanced with makeup.

A little makeup goes a long way

Makeup holds the possibility of transforming oneself. It is the art of expressing oneself; who they are, on the inside, and presenting themselves, on the outside. Application of beauty products is a great stepping stone for figuring out who you are and working towards improving yourself. Embracing who you are is the empowerment makeup brings to your day-to-day life.

Take a step towards confidence with “the lipstick effect”.

Research shows that wearing makeup can give individuals a confidence boost by making them feel more physically attractive, increasing their self esteem and confidence and enhancing their personality. A study conducted by Harvard Medical School, US, and the University of Chieti, Italy, looked into this psychological phenomenon among 186 female undergraduate students!

Awaken the inner glow: Be authentic

Fashion critic and influencer Ben Pechey says “makeup is magic because in such a small amount of time, you can visualise the person you are on the inside. Nowhere in our lives do we have that much immediate affirmation of the power we possess to forge the right path for ourselves.”  

Self-expression is never an easy pursuit but opting for natural, cruelty-free beauty definitely makes it easier on you. Feel powerful when beauty becomes you, developing you into your authentic self. Here are a few products from asa beauty to help you get there:

asa Easy Blend Concealer

The soul food your skin needs, the asa Easy Blend Concealer is formulated with vitamin E and a mix of jojoba, grapeseed and argan oils. A small amount of this product can elevate your look with a hydrated finish, ensuring crease lines aren’t made prominent.

Crème Lipstick

asa Crème Lipsticks is clean, vegan, cruelty-free and formulated with 94% natural ingredients. This intensely velvety and creamy lipstick is infused with Argan Oil that naturally moisturizes your lips, making them more supple. 

Embrace your inner beauty
Awaken the glow within by choosing to express yourself here

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