Ah! The month of love. You know that feeling when February begins with your social feed turning into a flood of heart eye emojis and declarations of love? Or are you one of those people who are scurry at the last minute trying to get an extra special and thoughtful gift for your significant other? 

Well, this year it's time to change things up showing your love in a more mindful way, treating your special someone to a journey of self-discovery, revelation and conscious living. We want you to dedicate this month to an Internal Awakening - an awakening to loving yourself and the world we live in, mindfully and sustainably. 


So this Valentine’s Day, we bring to you a gift guide to help you choose good for your loved ones through makeup with a purpose. 

Go for asa’s Easy-Easy Blend Concealer to help bring out the best of one’s natural beauty with a dash of brightness. Infused with a variety of healing and nourishing ingredients like Argan Oil and Vitamin E, it helps even-tone skin in an instant while making one look au naturale. 

If you’re looking for something more distinct, to help tackle specific concerns, our asa Cream Corrector is the ideal pick. It is our version of love through neutralizing and nourishing skin all in one stroke. 

The search for a soft-matte, non-cakey foundation ends here with our Powder Foundation in authentic shades, made specifically for the global Indian skin tones. Gift the power of great coverage infused with the daily dose of vitamins for hydrated, beautiful skin. 

The flourish of nature-made goodness is our ultra-lightweight Finishing Powder. It is the perfect gift which blends beauty and wellness, keeping your makeup in-tact while protecting your skin from environmental damage and dehydration.

Get the magic of iridescence with our Luminizing Powder. It lends one’s skin a healthy, gleaming highlight making your loved one glam for all occasions. 

Want to treat your significant other to a little extra fun? Indulge in our multipurpose Lip & Cheek Tint for a naturally flushed glow on the face. It’s an everyday staple that helps one stay hustling, effortlessly.

There is nothing more perfect for a date-night gift than our Hydra-Matte Lipstick. Infused with Shea Butter and Argan Oil, it gives you an intense moisturized matte hue without leaving you feeling parched. 

Embrace yourself the way our Creme Lipstick sits on your lips - smoothly with love. Supple, shiny and combined with a mix of vitamins and nutrients, it’s your best gift for a day-dream like creamy colour. 

Last but not the least, finish with our Everyday Mascara. Feel your lashes breathe with an absolutely volumizing, nourishing and strengthening effect. Achieve a dramatic look with natural formulations.

Now go ahead, pick your best choice of clean, mindful makeup to indulge in a moment of Internal Awakening. 




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