Free shipping on all pre-paid orders

Shop for any 2 shades of Lipstick at Rs. 3000

CLEAN AWAKENING



Every step in the journey of asa is mindfully taken, so that along with producing quality products, we are also doing our best to preserve the environment. Little wonder then, we go as far as to not just carefully source the ingredients that go into our products, but also focus on how they are formulated, packaged, shipped and eventually how they can be absorbed back into the environment.

where sustainablity is

inseperable

happy student

to the brand

happy student

Every step in the journey of asa is mindfully taken, so that along with producing quality products, we are also doing our best to preserve the environment. Little wonder then, we go as far as to not just carefully source the ingredients that go into our products, but also focus on how they are formulated, packaged, shipped and eventually how they can be absorbed back into the environment.

asa is also deeply invested in how it impacts the world and the community we live in, hence our business is intentionally designed to be flexible, adaptive and innovative, putting us in a better position to be able to give back to a world that has given us so much.

our

products

Created sans toxic chemicals and a host of ingredients that are not just harmful for your skin, but also the environment, asa is committed to bring you only the finest clean beauty products made with certified ingredients like EcoCert Mica, amongst others. Furthermore, we have also travelled the whole mile to find a substitute for the likes of Beeswax, commonly used across several beauty products, only so that we stay truly vegan.

our

packaging



At asa, how our products are packaged, lies at the heart of our sustainability efforts. Therefore, our exquisitely crafted metal enclosures are not just refillable and reusable, but also made in a sustainable fashion. Our products come encased in aluminum, to minimise the usage of plastic and offer a far more ecological and non-toxic choice that is endlessly recyclable, and which consumes minimum energy to do so. In addition, our nature inspired boxes that hold our products are made from chlorine and heavy metal free paper, that is also 100% biodegradable and sourced in a responsible manner, giving back to the forests.

our

refill programme


Created to address concerns around wastage and to make the process of embracing clean beauty simple, the programme helps asa champion luxury through sustainability. In fact, we even go as far as to package our refills in unbleached paper, keeping with our standards around sustainability.

Exclusive to our brand is our unique refill programme that makes our products not just worth your investment, but they are also gentle to the planet.

we are dedicated to giving

back to the planet

and therefore invest our resources in understanding the strains of an ever-evolving world. Accordingly, we are able to do this through our continued efforts around sustainability at every stage of our process. Whether it is about excluding bubble wrap from our shipments or eliminating plastic from our manufacturing process, we ensure that we do our best in being sincerely sustainable.

Not just that, we are also constantly in search of alternate methods and mediums to make our products even more eco-friendly in the days to come. Keeping with this sentiment, we have purposefully chosen to be a wholly ‘Made in India’ brand as that naturally allows us to keep a close watch on our ethical practices and better address concerns about greenhouse gasses and carbon emissions.


our

continual efforts

our

continual efforts

Our website uses cookies to make your browsing experience better. By using our site you agree to our use of cookies. Accept