Purposeful Beauty – asa beauty

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Botanicals Balanced

with Safe Synthetics


At asa we have taken great care to ensure that we not only deliver the performance-driven product you have long desired, but also give your skin the goodness it deserves. Made with ingredients we are only too happy to have in our products but happier to stay away from those that compromise our very ethos. Our formulations ensure that chemicals like Silicone, Parabens, Sulphates, and Phthalates that are harmful for you and the planet are strictly kept away.

Authentic Shades of Beauty

Keeping the needs of today’s global Indian women - their dreams, desires and hopes from the world of beauty - we have researched and formulated our products in a way that specially caters to them. Created to not just meet expectations, celebrate every colour, culture and background, our products are well-researched and ensembled.

Unique Refill Programme


Women should have the choice to unabashedly keep up with trends while simultaneously consuming consciously to achieve a zero-waste lifestyle. We have put together a refill program with effortless solutions that are durable as opposed to disposable. Each of the cases our products come in can be refilled endlessly. It’s time to redefine how we experience beauty.

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